Hong Kong, 17 October 2017 – Fitness First, one of the largest fitness club networks in Asia, will be the Exclusive Official Fitness Partner of SF&OC in the next three years. This partnership demonstrated Fitness First’s commitment to promote and strengthen Hong Kong sport culture by showing the importance of physical fitness for not only athletes but the whole Hong Kong community.
Through this first time partnership with SF&OC, Fitness First offered effective and comprehensive training for Hong Kong athletes sponsoring a total of HK$1 million in international memberships to support the athletes’ long-term training. Through this sponsorship, our athletes would be able to use all Fitness First centres in Hong Kong and over 300 fitness centres globally. With this extensive network and quality training environment as well as professional trainers, athletes are able to raise their performance level and achieve outstanding results in future Games.
Mr. Ken MOK, Managing Director of Fitness First Hong Kong, expressed “We are honoured to be the Exclusive Official Fitness Partner of SF&OC. It exemplifies Fitness First’s professionalism and commitment to deliver excellent service and fitness expertise to Hong Kong athletes. Fitness First will continue to provide additional support for sports development in Hong Kong and help athletes to bring their sporting careers to the next level.”
Mr. Timothy FOK, GBS, JP, President of SF&OC, stated “The Sports Federation & Olympic Committee of Hong Kong, China ensured that every partner of our Federation will provide our athletes with the highest quality support necessary in their training programme. Thanks to its supreme network and experience, Fitness First provides comprehensive fitness advice and programmes for athletes to improve their overall fitness and thus enhance their performances in international competitions. We are confident that this partnership is most valuable asset to our athletes.”
Fitness First joined hands with the Federation to support athletes, highlighting its efforts in nurturing sports talent. New cooperative programs would be organized during this three-year partnership to dynamically promote sports development in Hong Kong.
The Federation would like to take this opportunity to express our heartfelt thanks to all the supporting organizations, including Home Affairs Bureau, Leisure and Cultural Services Department, FILA Marketing (Hong Kong) Limited and Fitness First.
About Sports Federation & Olympic Committee of Hong Kong, China
The Sports Federation & Olympic Committee of Hong Kong, China is recognised as a National Olympic Committee by the International Olympic Committee (IOC) and is a member of the IOC, the Olympic Council of Asia, the Association of National Olympic Committee and the East Asian Olympic Committee. The Federation is responsible for organising Hong Kong, China’s participation in all major international, continental and regional multi-sports Games, such as the Summer and Winter Olympic Games, Summer and Winter Asian Games and East Asian Youth Games.
About Fitness First
With over 20 years’ experience, Fitness First is one of the largest fitness clubs in Asia. Fitness First Asia serves 218,815 members in a total of 90 clubs, with nine in Hong Kong, 11 in Indonesia, 12 in Malaysia, 13 in the Philippines, 17 in Singapore and 28 in Thailand.
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